Product for special occasions: Mikhail Porechenkov re-presents Bavarushka from Starodvorye

In a short 15-second video, famous film actor Mikhail Porechenkov tells how products for a special occasion from Bavarushka from Starodvorye are made. The action takes place against the backdrop of a village well known for the legend of the brand.

This time, the focus is on Fileyburgsky Smoked Brisket Servelat. The viewer, experienced in marketing communications, will immediately notice the stigma on its packaging: “Made in Starodvorye”.

"Bavarushka" is not an ordinary line, but two collections of MEAT products from gourmet meat, created according to unique recipes from Bavaria: "Fileiburgskaya" and "Balykburgskaya".

The People's Artist offers to taste the serverat from the first collection - fragrant sausage with selected juicy pork ham fillet and smoked brisket. This sausage has a truly unique taste with exquisite notes of smoking.

The Bavarian recipe, combined with a long aging in the oven, allows Abi technologists to obtain wonderful product samples. Servelat "Fileiburgsky with smoked brisket" turned out to be really meaty. Its golden brown crust reliably retains all the juiciness of minced meat inside.

Abi Marketing Department DIRECTOR Denis Martasov noted that additional communication — the “Made in Starodvorye” stamp in the form of a seal — is a sign of a proven and reliable brand that has proven itself and gained a high level of knowledge among domestic consumers.

The Starodvorye brand team is confident that the innovation in packaging design and advertising support in the person of People's Artist Mikhail Porechenkov will help increase the recognition of Bavarushka sausages on store shelves and attract a new audience.