Meat snacks are gaining popularity in Europe

According to a recent analysis by London-based research firm Technavio, the global MEAT snack market has a chance to grow by $4.14 billion in the coming years, and Europe will continue this growing trend. The report states that the meat snack market is set to grow by US $4.14 billion during 2021-2025 and the market growth rate will accelerate at a CAGR of 8.16%.

The growth of online distribution channels for meat snacks is expected to drive market growth during the forecast period. The online distribution of meat snacks is expected to increase due to factors such as the growing number of smartphone users around the world. Online distribution channels help meat snack makers reach customers in remote locations. The convenience offered by the online environment, such as the ease of paying with debit or credit cards from the comfort of your home. and home delivery of groceries will drive market growth during the forecast period. 

Another factor influencing the meat snack market is the growing demand for protein-rich snacks due to the growing HEALTH awareness of consumers. The number of meat snacks launched on the world market from the category of new products emphasizing the protein content has increased. Manufacturers of such products are shifting the focus of their marketing strategies and presenting their products as healthy protein snacks. Market players are investing in the development of new and healthier products that do not contain harmful ingredients. The analysts concluded that the growing demand for protein-rich snacks among millennials and the convenience of meat snacks will make meat snacks a popular snack option among millennials during the forecast period.

Meat snacks are expected to become popular among European consumers, and this trend is already visible. In fact, according to the study, 48% of the projected growth is expected to be supported by Europe. France, Germany and Spain are the key markets for meat snacks in Europe. Market growth in this region will be faster than market growth in MEA and South America. The growing demand for jerky among consumers will contribute to the growth of the meat snack market in Europe during the forecast period. The growth of the market share of meat snacks in the dried meat segment in the forecast period will be significant. Demand for jerky is expected to increase due to its high protein content and low fat content. Dried meat is becoming popular among runners and weightlifters during and after training as a source of protein.

This year, the growth of the meat snacks market will be 7.34% y / y.