Miratorg has passed the quality control of marbled beef for the HoReCa segment

Miratorg is the largest Russian producer and supplier of MEAT and semi-finished meat products for the HoReCa segment. As part of the development strategy, the agricultural holding is consistently increasing the production of the main types of meat both for the retail market and for corporate clients. The holding is systematically expanding its consumer base and geography of deliveries.

The agricultural holding considers customer feedback both as a quality criterion and as a basis for continuous improvement, since the culture of high-quality beef consumption in RUSSIA is rapidly developing, and with it, the requirements of buyers for meat are increasing. Today, the vertically integrated structure of the company includes: more than 100 farms in the Bryansk, Oryol, Kaliningrad, Kaluga, Tula, Smolensk regions, as well as grain feeding grounds and an enterprise for deep processing of cattle with a capacity of 272 thousand tons of products per year. The company controls all stages of production "from field to counter", which fully complies with current international standards. Additionally, the quality control system includes periodic audits of the entire production chain, which are carried out by customers.

The production tour for customers is a unique program designed specifically for those who are interested in knowing everything about the meat project. as well as what assortment the agricultural holding offers its customers today. Meat experts, Moscow restaurateurs - 15 audit participants - assessed the main stages of the production chain. The company's specialists showed the guests a feedlot, where modern standards of animal husbandry ensure high quality of raw materials, and a high-tech meat processing complex. They talked about how grain fattening affects the production of marbled meat and thanks to which the company achieves the shelf life of chilled products on a par with world leaders in the production of beef. The meeting ended with a presentation and discussion of new formats of cooperation.

Miratorg conducts its business based on cooperation with the consumer, taking into account its requirements and wishes, regularly conducts consumer audits-excursions to its production assets, which allows you to look at the company's activities from the inside. The most open communication with the consumer is an important element of the quality control system and a platform for continuous improvement of products and customer service. We are modernizing production lines, technologists are developing new recipes to expand the range. The long-term strategy of the agricultural holding provides for an increase in sales in the retail market and in the HoReCa segment,” commented the press service of Miratorg ABH.