The National MEAT Corporation "Aggro" is a new Russian producer of premium quality pork. In order for the company to enter the market, Art. Lebedev Studio came up with a logo that emphasizes high quality standards in production and unites product sub-brands.
The sign hints at specialization, and the plasticity of the type part creates the image of a technological company.
The manufacturer understands standardization literally - all pieces of meat are equally even and fresh. In such conditions, the technological map is the most important tool for process control. Therefore, branded printing resembles drawings, further emphasizing pedantry and attentive attitude to all stages of product creation.