Radar has developed a new packaging design for the semi-finished products "Siberian Delicacy"

Name "Siberian Delicacy " reflects not only the essence of the brand, but also its main idea: real dumplings and frozen semi-finished products from Siberia, original authentic products based on traditional Siberian recipes. Their designers reflected them in the rethought mission: to use the brand's products to unite people at one table, to discover the authentic taste of Siberian delicacies.

The updated positioning and unique advantages – local products, raw materials and ingredients – were emphasized without unnecessary flirting in the straightforward brand slogan: “Origin determines taste”. The brand’s noticeable RTB is in the satiety, caloric content and unique Siberian fillings: pine nuts and wild mushrooms in pelmeni and vareniki; raspberries, sea buckthorn, cloudberries and other local berries in pancakes.

When creating the packaging design, we sought to reflect not only the naturalness of the products, but also the authenticity of real Siberian recipes. Having studied the competitive environment, we settled on a noble dark green color. The most natural of all possible.

The main part of the packaging is taken up by illustrations reflecting the filling. The outline shapes of the filling for pelmeni and vareniki are filled with an abstract image of Siberian mountains, clear skies and local patterns. Graphic branches and leaves “floating” around enhance the natural effect. This design clearly reflects the quality and taste of the product, making the packaging stand out on the shelf.

Matte varnish on a green background emphasizes the gloss of the illustrations. Color coding of the pattern and windows on the end of the package help to easily find your favorite product. The information block was supplemented with infographics, clearly reflecting the preparation process.