Expected decline: China's chicken industry forecasts for 2024

In addition, the continued closure of live poultry markets has contributed to a decline in both production and consumption. These closures have disrupted traditional distribution channels, impacting consumer access to poultry products.

These issues will affect the production of both white and yellow broilers. The white broiler industry faces last year's price pressures, which have been exacerbated by HPAI-related import bans. Likewise, yellow broiler production is being hampered by the ongoing closure of live poultry markets.

In terms of trade volumes, imports and exports are expected to remain unchanged compared to official 2023 data. The chicken MEAT import forecast for 2024 is 770,000 metric tons based on market and economic conditions. Despite some recovery in poultry genetics imports, industry sources suggest parent stock stocks remain lower than in previous years, further impacting production.

The forecast therefore suggests limited prospects for China's chicken production and consumption into 2024, with various factors contributing to a modest decline in the industry. These challenges highlight the importance of addressing import restrictions and market shocks to maintain the stability and growth of the poultry sector in the region.