New local brand "Irkurochkino" from A.STUDIO

Agents faced the task of creating customer trust against the backdrop of high competition from long-established players in the market. As a result of the brand audit, the A.STUDIO team found out that there is a tendency to link names to the location. Considering the loyalty of customers, it was decided to choose a name that emphasizes local production. The new brand "Irkurochkino" harmoniously combines geographic reference with the product.

Regional competitors often use light colors in combination with yellow, so white and the corporate green color were chosen to highlight the shelves. The packaging design uses a pattern with vegetables and greens, which facilitates navigation. The logo with the image of a chicken unites all SKUs and forms a single identity, and a guidebook was developed for ease of use of the corporate style.