Brand "Hot thing" presents an updated "Chebupizza #MEGASY-YRISCHE"

From June 19, an advertising campaign from the brand "Hot thing" will start on the leading federal TV channels of RUSSIA. The new video presents the updated “Chebupizza #MEGASY-YRISCHE Italian chicken”.

The events of the new video from the Hot Stuff brand take place in the Middle Ages, where colorful Vikings storm the castle, chanting: “Pizza, pizza!” In response to the noise from behind the stone wall, a pizza box arrives, which for some reason does not contain cheese, which makes the Viking leader wonder: “Where is the cheese?”.

To the aid of the indignant Vikings, the chef of the “Hot Stuff” comes, who, on a branded truck through the centuries, is transported to the walls of the castle, and offers to try the updated “Chebupizza #MEGASY-YRISCHE Italian chicken”. All the attention of the Vikings switches to the treat, and in a second the crowd explodes with an enthusiastic cry: “MEGAS-YRISHCHE!”.

Chebupizza #MEGASY-YRISHCHE Italian chicken has even more juicy toppings with stretchy tender Mozzarella cheese, baked chicken pieces, mushrooms and aromatic herbs in a thin golden dough. The main characteristic of the product is emphasized by the hashtag #MEGASY-YRISCHE, which appeared in the packaging design of the updated Chebupizza.

Denis Martasov, Abi Marketing Department DIRECTOR :

“The Hot Stuff brand first introduced Chebupizza in 2014. During this time, small triangular pizzas have received consumer recognition not only in Russia, but also in seven other countries. it is the choice of consumers that inspires us to upgrade our products and make them tastier and brighter. We are sure that the updated “Chebupizza #MEGASY-YRISCHE Italian chicken” will pleasantly surprise both its fans and those who try it for the first time.”

Abi is Russia's leading manufacturer of convenient and easy-to-prepare food products. According to the GfK consumer panel, Abi is the leader in sales in all categories of presence in the Russian Federation: “sausages and sausage products”, “frozen semi-finished products” and “frozen fully prepared products” ¹. The structure of the company includes three modern factories on the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. Abi's portfolio includes the brands Vyazanka, Goryachaya Shtushka, Starodvorye, Bavarushka, Vigorous Soot, and a new generation plant food brand, Foodgital. The distribution network of the company covers all regions of the Russian Federation, the countries of the Customs Union - Kazakhstan and the Republic of Belarus , as well as Abkhazia,Azerbaijan , Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.