The head of the Edelweiss clinic speaks about the power of preventive medicine

Preventive medicine is a rapidly growing scientific direction, which is based not on the treatment of existing diseases, but on their prevention. it is this approach that is put at the forefront at the Edelweiss clinic. Its leader and co-founder, Natalya Edel, explained in detail how to competently build preventive work to prevent possible breakdowns in the body.

What is the fundamental difference between the Edelweiss clinic and other Russian wellness locations? What are your main competitive advantages?

As its leader and co-founder, I brought to Edelweiss extensive experience gained in the best Russian clinics of preventive medicine, as well as during my internship abroad. In particular, a long period of my life is associated with the Kivach clinic. I also worked with the resort "First Line" and the Mayer clinic near Moscow Verba Mayr. During this time, I have repeatedly discussed with the guests their values ​​and expectations. In Edelweiss, I have the opportunity to fully use this information and take into account all the shortcomings that guests face.

It would not be an exaggeration to say that the Edelweiss clinic within the Riviera Wellness Resort provides truly the highest level of service: we have combined the latest preventive medicine practices with expert cosmetology and the premium vacation concept. We follow the protocols of leading European laboratories and research institutes. We employ only doctors - PhDs, speakers of all-Russian and international congresses on anti-aging and preventive medicine: in terms of expertise, the quality of medical services at Edelweiss is at an extremely high level.

The location is another strong point: the Belgorod region can be classified as an ecologically clean region. Two lakes, beaches, a wild pine forest, a park, yoga platforms - the entire area of ​​the resort is conducive to relaxation and communication with nature.

Among other things, we are equipped with the latest medical and cosmetology equipment, which was selected not from the position of “which is cheaper”, but from the point of view of relevance and safety.

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Who is your guest?

Our target audience belongs to the premium segment. The Edelweiss guest understands the importance of investing in their own HEALTH, productivity and stress resistance. He has visited the best European clinics more than once - SHA, Chenot, Chiva-Som ... He is exacting about the service: he has something to compare with. We are now talking not only about the medical component, but also about the service system in the hotel itself and restaurants.

Speaking of restaurants: how is the food system built in the clinic? As you know, a detox diet is an important condition for any wellness course.

Dining at Edelweiss compares favorably with what is offered by most wellness centers. There is an opinion that in a health clinic you will get something like a green smoothie or grated porridge for breakfast, lunch and dinner and will suffer from a meager diet all week. We made a bet on mitochondrial nutrition - it is available only in our clinic. We are talking about dishes that charge mitochondria - the energy stations of cells. The menu was developed by Ulyana Suzdalkina, a chef whose talent was noted by the Michelin guide. I brought the concept of mitochondrial cuisine from the usawhere she studied nutrition and functional medicine. This nutrition combines scientific developments, haute cuisine and great benefits for the body. I can confidently call this food gourmet: all dishes are incredibly tasty. We also have a different culture of eating. When a guest goes to dinner, he goes there not in a bathrobe and slippers, as in most clinics, but nicely dressed, as if he were going to a restaurant. There he is beautifully served, he listens to live music and receives aesthetically served dishes, which, in addition to beautiful presentation, are also distinguished by first-class organoleptic properties.

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Given the fact that foreign travel today is fraught with a number of inconveniences, do you expect an influx of guests who previously preferred European clinics?

Undoubtedly. I think that a certain surge is expected this summer. In many ways, this is really due to external conditions that make travel difficult - for example, due to fluctuations in the exchange rate, as well as problems with making mutual settlements with bank cards. It should be noted that in recent years, in general, we have seen a strengthening of the trend for wellness holidays. Today, few people want to just relax, absorbing a lot of food and ALCOHOL, and return home tired after such a vacation. But health-improving and recovery trips, retreats - today this is especially important. I think that now the demand for such vacations will only increase, as investing in your own health and productivity becomes much more important than ever. Therefore, yes, we predict an influx of guests.

The concept of your clinic is built around preventive medicine. Why was this vector chosen?

Our mentality is such that we often go to the DOCTOR already in the presence of alarming symptoms, when something worries and disrupts our usual way of life. We are diagnosed, after which we endure certain restrictions associated with medical prescriptions. All of this is negative. In this case, the doctor can only minimize the damage already caused to the body. The tragedy of medicine in this case is that most chronic diseases are incurable. Newly diagnosed diabetes mellitus is incurable. The emerging pathologies of the thyroid gland are incurable, arterial hypertension is incurable. And a person remains until the end of his days to comply with the restrictions and take medicines. When we encounter a patient already at the level of the disease, then, alas, the battle is lost. Therefore, it is important to understand: it is much easier and more expedient to prevent the disease,

In this regard, preventive medicine (from English to prevent - prevent, warn) - this is the direction that is becoming increasingly popular. It is also called "medicine for the smart." Preventive medicine has two branches. The first is preventive actions to prevent diseases and premature aging. The second is to ensure a high quality of life here and now. Preventive medicine is built primarily on personalization - that is, we find out what goals, objectives and priorities a person has as a whole, what kind of lifestyle he would like to lead, what is important to him. Because for one it is important in 10 years to be able to take part in Ironman competitions, and for another it is at least not to become disabled.

For any patient, we conduct a check-up - an ultra-early comprehensive diagnosis before the onset of symptoms. His task is by no means to make a diagnosis, but to identify vulnerabilities in the body, which, unfortunately, each of us has. Some of them are genetically predetermined, so we also perform DNA texts. So, there are laboratory parameters that indicate the risks of carbohydrate metabolism disorders and, as a result, the development of diabetes mellitus, say, in 10 years. And there is a technology that works from the point of view of evidence-based medicine, which allows you to reduce these risks. Preventive medicine is not just “do a check-up, get a stack of tests and forget it.” It is a step-by-step work that is carried out on a regular basis and becomes part of the lifestyle. Only in this case it gives outstanding results.

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What is the principle behind the clinic's programs? What health problems do they help solve, and which ones do they anticipate?

We work in a personalized way, and if we analyze our work over the past year, then, perhaps, we will not see a single guest who would go through the program in accordance with the template. It's always a mix. We offer programs aimed at mild detoxification of the body without starvation and deep cleansing of the intestines. We have effective methods for weight loss and volume reduction using hardware techniques. The post-COVID recovery program is another highly demanded option in recent months. But the most important direction and our big hit is programs with an emphasis on mental health. At first, this surprised us - for a long time, detox and weight loss were leading by a wide margin in the list of priorities for the Russian patient. Accordingly, we predicted that we would deal primarily with these segments. But apparently the second year of the pandemic affected, plus the events of the current turbulent time were superimposed on this. As a result, programs that help fight anxiety, insomnia, chronic fatigue, emotional burnout and other disorders of the NERVOUS SYSTEM and cognitive functions have come to the fore. Especially for patients with a request to improve mental health, we have developed the Energy program. It focuses on increasing the production of internal energy and getting rid of chronic fatigue and emotional burnout. It is addressed to people who work in conditions of multitasking, time troubles and deadlines. After a few years of bright life, they suddenly feel burned out. As our guests say, “the battery is dead”. And our task is to charge this battery. We do it using medical technologies,

How is a typical day of a guest of the Edelweiss clinic structured?

Even before the arrival of the guest, we find out his needs, goals and health characteristics, and based on this, we prepare a personal offer. Each individual program includes a range of services. This is a stay in a five-star boutique hotel in designer rooms with eco-friendly finishes. The very conditions of living imply a reduction in stress levels, since each room has the right lighting and soundproofing, and beautiful views open from the window. Next is the detox nutrition that I managed to talk about. Mandatory interaction with nature and fitness. As a rule, the day begins with yoga at dawn in the open air. It can be a secluded area on the lake or a lawn - in a word, where the guest wants to meet a new day. These can be personal Nordic walking lessons with an instructor in a pine forest. We avoid the format of group classes, as is the case in other clinics: we are strictly for an individual approach. Before breakfast, diagnostic tests are usually performed on an empty stomach. In the afternoon - a complex of wellness procedures. Here you will not see “hospital” white tiles and people in white coats anywhere. The doctor's office is rather a pleasant office with beautiful comfortable furniture and fresh flowers, in which soft music plays - for example, light jazz. We were faced with the task of preserving all aspects of evidence-based medicine, but at the same time removing hospital paraphernalia. At the same time, we strictly comply with all sanitary and epidemiological regimes, regulations and standards. which are done on an empty stomach. In the afternoon - a complex of wellness procedures. Here you will not see “hospital” white tiles and people in white coats anywhere. The doctor's office is rather a pleasant office with beautiful comfortable furniture and fresh flowers, in which soft music plays - for example, light jazz. We were faced with the task of preserving all aspects of evidence-based medicine, but at the same time removing hospital paraphernalia. At the same time, we strictly comply with all sanitary and epidemiological regimes, regulations and standards. which are done on an empty stomach. In the afternoon - a complex of wellness procedures. Here you will not see “hospital” white tiles and people in white coats anywhere. The doctor's office is rather a pleasant office with beautiful comfortable furniture and fresh flowers, in which soft music plays - for example, light jazz. We were faced with the task of preserving all aspects of evidence-based medicine, but at the same time removing hospital paraphernalia. At the same time, we strictly comply with all sanitary and epidemiological regimes, regulations and standards. We were faced with the task of preserving all aspects of evidence-based medicine, but at the same time removing hospital paraphernalia. At the same time, we strictly comply with all sanitary and epidemiological regimes, regulations and standards. We were faced with the task of preserving all aspects of evidence-based medicine, but at the same time removing hospital paraphernalia. At the same time, we strictly comply with all sanitary and epidemiological regimes, regulations and standards.

The second half of the day is spent in the spa - and this is a separate dive. Our programs allow you to conduct full-fledged spa rituals using premium beauty products. Most importantly, it is included in the program - that is, it does not require additional payment. Spa treatments enhance the overall beneficial effect of a stay in the clinic. And it is thanks to the spa that we get particularly impressive results in terms of stress management and improved emotional well-being.

Also, during the day, the guest always has free time to listen to music, take a walk alone, attend one of the art therapy master classes, read a book or chat with loved ones. Finally, we do not have a clear time frame. If the guest says: “You know, tomorrow I would like to get enough sleep and start no earlier than 11 o’clock,” we will answer: “No problem! We'll start at a time that's convenient for you." Every day can be built differently. We are as flexible as possible in this regard and will always do our best to, on the one hand, create optimal comfort for the guest, and on the other hand, to comply with all the necessary conditions to achieve the optimal result from the stay in the clinic.

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How many days do you need to spend with you to see and feel a tangible positive effect?

Usually 7 days minimum. If it is possible to stay for 10-14 days, this will certainly improve the performance. Quite often there are situations when a guest says: "I only have 5-6 days." And then we think about how to get the most out of these days. Yes, we also have short express programs - the so-called wellness weekend. As a rule, guests use this option either to get acquainted with the possibilities of the clinic, or to maintain a positive effect after completing a full-fledged “big” program.

If a person is generally satisfied with the state of health, but he has a request to improve his appearance, what can you offer such clients?

"Edelweiss" is a clinic of preventive and aesthetic medicine, that is, the name itself already contains a component of aesthetics. The department of expert cosmetology is our huge competitive advantage. On the one hand, we have advanced hardware and injection techniques that are performed by doctors. On the other hand, there is a full range of non-invasive techniques for which spa therapists with magic hands are responsible. Thanks to them, you can solve a number of issues with the help of massages, body wraps and other pleasant procedures in a completely non-traumatic and painless way.

Each guest undergoes 3D visualization, as well as skin diagnostics in order to identify its features: the depth of wrinkles, the degree of moisture, pigment density and a number of other parameters are measured. So we get an objective picture, after which we can already offer the guest one or another beautification strategy. An important point: after certain cosmetic procedures, we carry out mandatory diagnostics in order to understand how much we have achieved the result we were striving for.

We have an impressive “technopark” of cosmetology equipment: in particular, multifunctional platforms – lasers, devices for photorejuvenation and ultrasonic SMAS lifting. Our equipment allows you to get a bright result even in one procedure without a rehabilitation period and the effect of a damaged red face, when you then need to hide at home for another week. This is especially valuable if the guest arrives for only a couple of days under tight deadlines. For the body, there are excellent hardware options for detoxification and lymphatic drainage, which allow you to fight localized fat deposits.

If a person would like to make some important investment in their health, but at the same time is constrained by time or limited in funds, what makes sense to focus on in the first place?

In such cases, we recommend going through a check-up: it is possible to do it even in a day. Programs for a complete examination of the body include up to 20 instrumental techniques, more than 200 laboratory parameters - and all this in 2-3 days. This is where to start.

What can each of us do today to maintain a high quality of life tomorrow and the ability to adapt to the new challenges of reality?

First of all, realize that much is really in our hands. Problems can begin when we go with the flow and believe that nothing depends on us: as it will be, so it will be. In fact, from the point of view of today's medical psychological science, we are really able to control our brains, emotions - and therefore our lives. I would recommend doing some research to understand how you adapt to stress. For example, if there is thyroid dysfunction, the person may be less stress-resistant than they are by nature. In this case, he needs to correct this moment, and he will become calmer. It also makes sense to examine the function of the adrenal glands. If there is a syndrome of chronic stress, then adrenal exhaustion can occur - and then the person becomes emotionally unstable, because he simply does not have the resource to stay in balance. It is useful to check the level of vitamins and microelements (in particular, magnesium, iron), as well as undergo neurocognitive diagnostics in order to identify the severity of anxiety and depressive moods, which may not be fully realized. All this will allow you to anticipate possible health problems in the future and stay in a resource state for years to come.

Tags: anti-aging, skin health, healthy sleep,spa , hotels