Style You carried out a rebranding for the Dymok meat plant

After analyzing the design of labels and logos of the largest manufacturers, the agency's specialists came to the conclusion that the current trend in the sausage market is a single color representation of the brand, which distinguishes both the brand itself and a wide assortment matrix.

A bright color palette and high information content distance the line of MEAT delicacies and sausages, the label design stands out from the competitors' products. Each meat product in the design includes a place for the name of the product, its type, graphic pictograms of animals, as well as the "Exclusive Delicacy" foil brand, which is accompanied by an icon of the type of product. The brand of exclusivity is allocated a fairly large area of ​​the label, which helps to emphasize that the product belongs to the Dymok meat product line and tells the consumer that this sausage or semi-finished meat product is a delicacy.

Designers have moved away from the blurred template with illustrations in the form of pastures with domestic animals, and the meat ingredients in the product composition are depicted as icons on the front of the label design, which helps the consumer to understand from the first second what meat is included in the product, and also maintains product recognition . rulers on the shelf.

Эргономичные пиктограммы являются как информационной, так и графической изюминкой дизайна. Они не перегружают пространство, но даже при такой минимальной детализации передают потребителю основную информацию - состав изделия, что дает возможность отдохнуть от изучения информационного потока в техническом описании продукта. Визуальное притяжение взгляда покупателя достигается с помощью яркого красного плашечного цвета, золотого фольгирования и выборочного матового лакирования. Цвет мясного изделия - визуализация его качества - это основной мотиватор к покупке мясного изделия, именно поэтому производители стремятся не брендировать продукты целиком.

The label design of the thermoforming packaging for sausages was complemented by individual branding of the film. Due to this, the final packaging of sausages contains more key information about the brand, taking up more image space on the grocery shelf.