Not only chicken and butter: GAP "Resurs" has expanded the range and carried out a restyling of the Blagoyar brand.

Blagoyar is the flagship brand of the Resource Group of Companies, which has long won the trust and love of consumers not only in our country, but also in a number of CIS countries. Excellent taste, stable quality and availability of Blagoyar poultry products ensured the leadership of the brand in the Southern and North Caucasian federal districts of RUSSIA. Five years ago, the brand line was expanded with sunflower oil, and in the near future, you can also find semi-finished products, sausages and Blagoyar lamb on the shelves.

The brand development strategy, plans to include new categories of food products in the assortment and expand the geography of sales necessitated a renewal of the brand's appearance. The aim of restyling was to create a more relevant image of the brand leader. At the same time, it was important not to violate the recognizable individuality and ensure the continuity of the current packaging design.
  The Blagoyar logo has retained its key color - rich red, symbolizing ambition, beauty and fullness of life, but has acquired a new, more modern and expressive style. Five yellow petals have been replaced by a green leaf, emphasizing the freshness and naturalness of the brand's products. A cream color was chosen as the background, which is associated with the warmth and openness of the southern regions of the country, where the Company's production facilities are located. Despite the change in appearance, the values ​​of "Blagoyar" remained the same: we provide consistently high quality, safety, naturalness and benefits of all manufactured food products.
The release of chilled products from broiler chicken MEAT in new packaging started in mid-May, in July it is planned to appear on sale of semi-finished products and sausages. Each category has its own additional color identification. Semi-finished products will retain the classic red, a delicate light green shade is used for the design of the packaging of Blagoyar sausages, and deep blue for lamb.
The Company is confident that the updated packaging will help Blagoyar's regular customers find the brand's products on the shelves faster, as well as draw consumers' attention to the brand's new positions.