Ferma packed Miratorg pancakes

According to the authors of the project, the packaging design in the category presents many similar replicated solutions: the use of bright non-food colors, collaged unappetizing food zones, outdated typography.

The packaging developed by FERMA allowed the product to stand out on the shelf due to its unique style. In addition, the design solved the rest of the tasks assigned to the agency. The home character of pancakes is broadcast by the photo zone. The elements of the image - tablecloth, crockery - and elaborate color scheme create the impression of a sunny morning and evoke associations with a family breakfast.

At the same time, the compositional solution creates an emphasis on the food zone. This enhances the sensation of appetizing pancakes, emphasizes their quality and taste. The nature of the photo image is supported by the typography and informational elements of the packaging. Laconic icons allow the consumer to quickly select the desired product in the store. The overall style of the packaging noticeably highlights the product on the shelf.

Differentiation within the line is made due to the color scheme of the elements of the photographic image and typography - the palette changes in accordance with the filling of the pancakes.