For the first time in the history of our country, an industrial enterprise has been awarded such a high state award! And this is not surprising, because for 85 years it has been the professionals of Molochny Mir OJSC who have been turning ordinary cow's MILK into unique products familiar to everyone. Here, as nowhere else, they know how to build a successful business on "white gold" . Today, the enterprise, which is one of the grossest in the Grodno region, is rightfully considered the leader in the country's dairy industry. What is the recipe for his success?
Top class dairy marketOn the eve of Victory Day, President of Belarus ALEXANDER LUKASHENKO presented state awards to honored figures in various fields. The Order of Labor Glory was awarded to the Grodno enterprise "Dairy World" - for significant achievements in the processing industry, efficient operation and manufacturing of high quality products.
The President noted that the celebration is traditionally timed to the most revered holiday by Belarusians, especially the older generation, the Great Victory Day. The HEAD of state recalled that 78 years ago (May 2, 1945) Berlin was already defeated, and the 1st Belorussian Front under the command of Marshal Zhukov played the main role in this.
- In those May days, workers and peasants held rallies with jubilation, took on increased labor obligations - the war was over. And we have preserved this sacred tradition,” the Belarusian leader said.
Alexander Lukashenko stressed that on the eve of Victory Day, state awards are presented to those who, like the heroic fathers, mothers, grandfathers of Belarusians, spare no effort, talent, time, and sometimes life to conquer professional peaks for the good of their native country.
Several dozen people were invited to the ceremony at the Palace of Independence. Most of them experienced the joy of labor victories and represent the most peaceful professions, the President noted. State awards and honorary titles were awarded to: a whole enterprise - a manufacturer of dairy products, teachers and doctors, cultural figures and scientists, builders and industrialists, equipment manufacturers, transport workers and economists, inventors and lawyers. And also those who have chosen flying into the sky as their life's work, devoted themselves to art, preserves the Belarusian protected nature, and creates beauty with pinpoint accuracy.
- From the bottom of my heart, I congratulate you on your well-deserved awards. I wish you good HEALTH, prosperity and inspiration. Happy Victory Day! May this popularly beloved holiday and the special ceremony dedicated to it serve as a guiding star for you on the road to new professional and life successes, the head of state wished.
What does it cost us to build a brandThe products of Molochny Mir OJSC have long become a brand not only of the Grodno region, but of the whole of Belarus. The local milk and other food products are known, loved and chosen on store shelves not only by our compatriots, but also by Russian neighbors and residents of other countries. What is the secret of the company's success?
And he, according to the CEO Marina Anikeeva, is based on three main components: innovation, marketing and investment:
- "Dairy World" is an enterprise of high production culture, the leader of the dairy industry of the Republic of Belarus with a processing volume of about 530 thousand tons of raw materials per year. We stake on technical re-equipment, which allows not only to increase processing capacities, but also to expand the range, improve quality, create new jobs, reduce production costs and thereby ensure its competitiveness.
The guarantee of quality is the organization of production. The company strives for full automation of technological processes, the introduction of the latest and the improvement of traditional technologies that improve the quality and increase the safety of products. Due to these components JSC "Dairy World" annually increases its exports . Regular consumers are residents of Moscow, St. Petersburg, Bryansk, Nizhny Novgorod and other cities of the Russian Federation. In general, the geography of exports in 2022 includes more than 20 countries. About 60-65% of products are shipped abroad, and the volume of revenue last year alone exceeded $250 million, which is 20% more than a year earlier.
“We try to work economically and economically, we calculate everything in advance,” the head of the enterprise notes. - Therefore, almost every employee knows how much a kilowatt of electricity, a cubic meter of hot water costs, and understands that unnecessary costs are a minus from the salary.
Now it's hard to believe, but at the initial stage of production development, which took place in 1938, the capacity of the enterprise (then it was the Grodno City Dairy Plant ) was only up to 10 tons of raw materials per day. Today JSC "Dairy World" is an enterprise with a continuous production cycle, processing about 1700 tons of raw materials per day. And the range includes more than 200 types of products. It specializes primarily in the production of whole milk products, ice cream, butter, hard, soft and processed cheeses. In addition, in the volume of production there is a considerable share of products produced not from milk: water, drinks.
Faces of a successful companyAnother important factor that ensures the authority of "Dairy World" is the experience and skill of the team. The success of any enterprise depends on what kind of people work in it, as well as on who is at the helm. After all, it is this person who sets the direction for the development of production. And this team has always been lucky to find competent and proactive managers.
The turning point for JSC "Dairy World" was the second half of the 1960s, when there was a transition from heavy manual labor to automated. It was during this period - from 1966 to 1969 - that Ivan Myshko was in charge of the plant. Under his leadership, new areas were built with a processing capacity of up to 75 tons of milk per day.
Before the next leader - Rimma Anikina - time has set even more ambitious tasks. When she took the helm, these processing volumes were no longer enough. Rimma Alekseevna herself, recalling those years, called them the time of a real labor feat, which her subordinates performed daily, so that there would be plenty of high-quality milk on the tables of Belarusians.
– In the 1970s, the dairy was still a relatively small enterprise. Nevertheless, it was possible to provide the whole city with milk. Then it was a real feat: there was a chronic shortage of workers and specialists, old equipment constantly failed, and the plan had to be fulfilled. Tough times... But we gave the right amount and kept the prices affordable . Milk has always been a strategic product, - recalled Rimma Anikina, who led the plant for about 13 years - until 1982. - And today JSC "Dairy World" is a strong, dynamically developing enterprise. And I want to wish him to expand sales markets, increase exports, keep our Grodno brand - this is his success!
The next leader - Iosif Shishko - headed the enterprise for almost 30 years. It was under him that the brand "Dairy World" appeared, which every Belarusian now knows. At the same time, they began to package products, expanded the range, strengthened the raw material base - in a word, the production was actually created anew.
- "Dairy World" was for me like a child, whom I nurtured and cherished. Therefore, as a parent, I am very happy about his victories and worry if there are problems, - said Iosif Shishko. - The products of our company are traditionally of high quality and worthy of entering the most prestigious world markets!
Marina Anikeeva has been leading the industrial giant for more than 11 years. Deputy of the Grodno Regional Council of Deputies, Honored Worker of Agriculture of the Republic of Belarus, winner of the medal "For Labor Merit" - she knows better than anyone how to bring the company to the forefront and raise the bar even in the most seemingly difficult times.
Secrets of the mastersIf you wish, you can create, copy or reproduce any product. But the people who ensure the movement of the enterprise forward cannot be replaced. Today, about two thousand people work at the production sites in Grodno and branches, who have passed a quality selection. It is they, the masters of their craft, who influence how Molochny Mir will be in three, five or ten years.
Marina Anikeeva has repeatedly said that the development and modernization of production is impossible without a competent and cohesive team.
And this is exactly what is chosen here. Last year, the leading process engineer Yuri Bondarenko was listed on the regional Board of Honor. Food production adjuster Igor Yakubenya received the honorary title "Man of the Year in Grodno", and the master of the energy section Andrey Sharykin and the pasteurization operator Vladimir Sevko were awarded the medal "For Labor Merit". Another 26 employees are listed in 2022 on the Board of Honor of the enterprise.
Many employees have been working at Molochny Mir OJSC for more than a decade. Among them is the head of the quality and standardization department Inna Cherko. She came to the plant in 2005, four years later she was offered her current position.
– I have been working at Dairy World for quite a long time. During the time that Marina Evgenievna is in charge of the enterprise, colossal changes have taken place here. And this is a team work: if you need to find a solution, deal with a problem, we get together and discuss. I am proud of my colleagues, each of whom makes a great contribution to the common cause. In my department, for example, there are people who need to know a lot. First of all, this is the entire regulatory framework that concerns the production of dairy products, both national and partner countries. We constantly improve our qualifications, find additional information on our own, and also train colleagues at the enterprise. Everyone contributes to the production of high-quality and natural products, - says Inna Cherko.
Anna Rymsha has been working at the enterprise for 30 years! A third of them are pasteurization operators in the whole-milk production workshop. And he admits that even after three decades he goes to the factory with great pleasure.
“I’m happy that I came here to work once. I remember that I, a village girl, was very surprised by the huge amount of milk. Since then, the plant has undergone tremendous changes. Of course, there is even more milk! Now these are completely different workshops, completely modernized. Our work is automated, work has become much easier. The people around are good, everyone is ready to help each other. And management will always listen and go forward. I can only wish my children to go to work with the same pleasure as I do.
The management of JSC "Dairy World" has always relied on young personnel. If you are a professional, in a few years you can safely count on career advancement. The career path of Maxim Sitko is a vivid example of this. In 2017, he joined the enterprise as a specialist in the department of foreign economic activity, and five years later he headed this department.
– Managing the EXPORT processes of such a huge enterprise is a big responsibility. Only those who know their business perfectly, which my colleagues are, can handle this. They speak English well, know how to conduct business correspondence, know all the features of certification, issues of tariff regulation, taxation in the countries where products are supplied . We try to approach each client individually, and this gives a good result, - says one of the youngest managers of the company.
According to him, a significant achievement of the past year was the export of cheeses in euroblocks to Serbia, which were supplied to local retail chains. As a result, the company won 70% of retail. Traditionally, large volumes of cheeses are shipped to the Russian Federation. The volumes of deliveries to Kazakhstan , Uzbekistan , Azerbaijan and Moldova are also increasing . In some countries, specialists work directly with retail chains, which gives more confidence in the future. Grodno oil is also popular , especially in one- and two-kilogram packages. The Chinese market is mainly supplied with dry products.
This year, Maxim Sitko notes, Molochny Mir aims to increase exports not only in monetary terms, but also in kind.
The end of last year was marked by another important event for the company: in December, a workshop for thickening and drying dairy products was opened, where dry demineralized whey and skimmed milk are produced. Thanks to this, the volume of dry product output will increase from 12 to 40 tons per day.
The Order of Labor Glory was established on April 28, 2015. They are awarded for outstanding achievements in the field of culture, literature, art, education, medicine, research and other areas of work. The award is made of silver with gilding. In February 2023, Molochny Mir OJSC was awarded the Order of Labor Glory. This is the first time in the history of our country when the award is presented to an industrial enterprise.
Over the past 20 years, the products of OJSC "Molochny Mir" have been awarded the "Award of the Government of the Republic of Belarus" sign six times.
Chronology of success in recent years
Order of Labor Glory
Entry on the Republican Board of Honor
Special award of the competition for the Prize of the Government of the Republic of Belarus in the nomination "Excellence in management"
Entry on the Board of Honor of the Grodno region for achieving high performance in economic development
Winning the International Business Award
"Leader of the Year" at the exhibition "Belagro-2022"
Five diplomas of the 1st degree at the tasting competition "Champion of Taste" (organizer -
PRODUCT.BY)
Three gold medals in the international competition "Best Product" at the 30th International Exhibition of Food, Beverages and Raw Materials for Their Production PRODEXPO-2023 in Moscow
Julia GAVRILENKO, photo - from the archive of the enterprise