"Babushkina krynka" began to produce yoghurts with new flavors

The new project was launched by the Mogilev Dairy Company Babushkina Krynka holding , whose enterprises produce more than 300 products under the brands Babushkina Krynka, Latest News, Cheerful Vnuchata and ECO GRECO. new products - an extensive dessert and yoghurt line has been expanded: plans are to increase both the assortment and the release of yoghurts in new packaging.

In the near future, two-layer yogurts with new flavors will appear on the shelves of Belarusian stores. "Babushkina Krynka" will start producing completely new products for itself - in addition to the well-known yoghurts with a high protein content in cups, it will be possible to purchase yoghurts in jars with blueberry, strawberry-grapefruit, nectarine-orange flavors. In addition, yogurt products will also be offered in bottles. Including for this, the company launched a new line for the production of PET bottles at the HEAD office.

Babushkina Krynka yoghurts with new flavors - pineapple-mango, strawberry-raspberry - will please the buyer, the production of this whey-based drink with tropical and orange juice will begin. The company will continue to produce products in cups and jugs. Moreover, the "jug" packaging consists of 30% chalk, which is more friendly to the environment.

Today, the company "Babushkina Krynka" occupies a leading position in its segment. It consists of 18 branches, all of which are united by a common policy and strategy. The company's products are famous for their high quality not only in the country, but also far beyond its borders. Babushkina Krynka is one of the most recognizable Belarusian food brands in the EAEU.

It should be noted that the holding is constantly expanding the geography of deliveries: these are all regions of Belarus, the markets of RUSSIA, Ukraine, Kazakhstan. EXPORT of dry dairy products has been established to CHINA , Indonesia, Vietnam, Bangladesh, and Cuba. The company does not stop there, and the number of cities and countries familiar with tasty and healthy products under the brand name "Grandmother's Krynka" is constantly growing.

The success of the Mogilev MILK producers was deservedly noted by the organizing committee of the "Consumer Market Leader - 2021" award.

The trade mark "Fresh News" won the Grand Prix of the republican award for the consistent quality and excellent taste of dairy products. The winners were: in the nomination "Pride of the brand" - Greek yogurt ECO GRECO, fat content 2%; in the nomination "Loyalty to traditions" - unsalted sweet cream butter "Peasant", 72.5%; in the nomination "Novelty of the Year" - soft cheese "Burrata", 45%; in the nomination "Perfect Taste" - biokefir with "Dill" filler, 2.5%; in the nomination "Consumer Choice" - yogurt with fruit filling "Banana", 2.8%; in the nomination "Skill of cheese makers" - cheese "Black graph" with the aroma of baked milk, 45%.

General DIRECTOR of the company Gennady Viktorovich SKITOV was awarded the diploma "Leader of Management" for innovative technologies and impeccable business reputation.

"This year we celebrated the centenary of state milk processing in the Mogilev region: on August 6, 1921, a decree was issued according to which milk processing in our region came under the control of the state. We consider ourselves successors and try not to break traditions, to develop our enterprise so that it it got better and better. After all, if to be, then the first, "- said the general director of "Babushkina Krynka".

Today, the enterprise produces everything that can be made from raw milk: 20 types of drinking milk, about 15 types of cottage cheese and sour cream, a wide range of butter and other products. They differ in fat content, volume, heat treatment and packaging format. This allows each consumer to choose a product according to their taste preferences and based on the tradition of consumption.

About 2,900 people work at the enterprises of the holding, which includes several previously disparate small plants. All production facilities are being gradually modernized - technical re-equipment continues at their sites, for which about 10-12 million euros have been allocated. This allows us to respond to changing market needs and expand our product line.

“Customers appreciate the products of Babushkina Krynka for their special, recognizable taste. And the company, in turn, appreciates each consumer, carefully monitors market trends. Of course, the holding pays special attention to the quality of raw materials, because the taste properties of the final product depend on it. The quality of our products is confirmed by victories, including in international competitions and the awarding of prizes,” summed up Gennady Skitov, General Director of the Mogilev Dairy Company “Babushkina Krynka” holding.

Recall that the annual Republican award "Leader of the consumer market" was established by the group of companies "Media Partner" in 2015. Over the seven years of its existence, more than 150 Belarusian enterprises have become laureates.

This year, the Consumer Market Leader award ceremony took place on December 15 at the President Hotel. Among the winners are representatives of the food, woodworking, light industries, manufacturers of medical goods, metal products, building materials, companies operating in the field of trade and services.

The award winners are determined by an expert council consisting of leading representatives of the business community, public authorities, the media and science.

Additional information about the event can be obtained on the website, as well as by phone:

+375-17-282-53-62, +375-44-753-20-33

General information partner - Radio MIR