STM "Magnita" was again among the best at the Private Label Awards

Magnit's own brand, Beauty Bomb, was recognized as the best private label of a perfumery and cosmetics chain and drogerie. The NaNi brand, under which diapers and baby hygiene products are produced for Magnit stores, became a laureate in the Retailer-Manufacturer Joint Project nomination. The jury also highly appreciated Magnit's own brand Premiere of Taste, under which premium products are produced: conservation, frozen berries and mixtures, and other products from around the world. This brand became a laureate in the nomination "Best Private Label in the Premium Segment".

In addition, the Gusto di Roma brand, under which Magnit stores offer top-quality pasta made from durum wheat, as well as coffee and pasta sauces, was awarded the Best Private Label for Food Products nomination.

“Every year Magnit receives awards in various categories of the Private Label Awards in Moscow. I am pleased with the high assessment of the expert community, which confirms the systematic work of the STM chain team to improve the offer of exclusive and own brands in the interests of our buyer. Today, almost every fifth product in Magnit stores is sold under the retail chain's own brand name, because private label is an opportunity to purchase products of guaranteed quality at an attractive price. The nomination “Joint retailer-manufacturer project” has become important for us: it is thanks to the development of partnerships and long-term contracts with reliable manufacturers that we ensure the competitiveness of private labels, which is especially important during periods of turbulence in the market, we offer the buyer a proven, stable product.DIRECTOR of the private label department of the Magnit retail chain.