Potential for Growth in Russian Poultry Exports to China: New Business Opportunities

The situation on the poultry MEAT market in CHINA

According to the Federal Center "Agroexport", in 2025 China introduced restrictions on the import of poultry meat from Brazil, which was a consequence of outbreaks of bird flu. Previously, Brazil supplied China with about 45 thousand tons of poultry meat per month, and now this niche can be partially filled by Russian exports. it is important to note that the import of poultry meat from RUSSIA to China is permitted from 74 enterprises, which creates favorable conditions for increasing supply volumes.

The Chinese market is characterized by high consumption of poultry meat, and, according to forecasts, in 2025 the increase in shipments may amount to 2 to 10 thousand tons per month. This creates a unique opportunity for Russian companies to take up the vacated market share and increase their positions in international trade.
 

Competition in the International Arena

Against the backdrop of restrictions on supplies from Brazil and the United States , Russian manufacturers have a chance to strengthen their position in the Chinese market. However, competition remains high, and a number of factors must be taken into account in order to successfully enter the market. First of all, this is the quality of products and compliance with the standards set by Chinese regulators. To do this, it is important for Russian enterprises to pass certification and obtain EXPORT permits .

In addition, it is necessary to actively develop logistics and supply chains to ensure timely delivery of products to China. This may include both improving the transport infrastructure and optimizing warehouse solutions.

Prospects for Russian companies

Russian companies should use the current situation as an opportunity to expand their presence in the Chinese market. To do this, it is necessary:

​​1. Certification of new enterprises: successful certification of new production facilities will increase export volumes and diversify supply sources.

2. Investments in modernization: investing in the modernization of production processes and improving product quality will help meet the high requirements of the Chinese market.

3. Marketing strategies: Developing effective marketing strategies to promote Russian poultry meat in the Chinese market, including participation in exhibitions and fairs, can help increase interest from Chinese consumers.

4. Cooperation with local partners: Establishing relationships with Chinese distributors and retail chains will help ensure greater market access and increase trust in Russian products.

Thus, the current situation in the poultry meat market in China creates unique opportunities for Russian producers. Increasing export volumes can be a significant step towards strengthening Russia's position in the international arena. However, to achieve success, it is necessary to consider all aspects, including product quality, compliance with standards and effective market entry strategies. It is important that Russian companies use this chance to further grow and develop in a dynamically changing global market.