Miratorg develops a system of direct consumer control

Miratorg continues to consistently increase the production of affordable high-quality beef as part of its import substitution strategy. The company controls all stages of production "from field to counter", which fully complies with current international standards. The agricultural holding is systematically expanding its client base of the market and the geography of its presence.

High quality is the main principle of the company, and openness to the consumer confirms the high standards of food safety and environmental friendliness of the holding's products. Miratorg conducts its business based on cooperation with customers, taking into account the most demanding requirements and wishes. The quality control system includes several stages, including periodic audits of the entire production chain, which are carried out by customers.

The production tour is a unique program designed specifically for those who are interested in knowing everything about the MEAT project, as well as what assortment the agricultural holding offers to its customers today, what stress-free animal breeding is, how grain fattening affects the production of marbled meat and thanks to which the company achieves shelf life of chilled products on a par with world leaders in the production of beef. In order for consumers to be confident in the quality, safety and usefulness of their products, the company's specialists showed the representatives of the restaurant business the key stages of production and product quality control. The meeting ended with a presentation and discussion of new formats of cooperation.

“Trust between the supplier and customers is the main principle of the company's policy in the field of product quality and safety. We consider consumer feedback both as a criterion of quality and as a basis for continuous improvement, as the culture of meat consumption in RUSSIA develops, and with it the requirements of buyers for the product increase. And such an excursion to a high-tech meat processing plant shows the consumer how the company guarantees that he will receive fresh, safe, and most importantly tasty and healthy meat, ”commented the press service of the Miratorg ABH.