"Latifa" will take part in the "Tastes of Russia" festival

Photo is illustrative in nature. From open sources.

The Latifa house, which will open its doors to festival guests, will feature the brand's full range of products: chilled chicken and turkey  MEAT , a range of ready-made semi-finished products and sausages , all made in strict accordance with halal standards. Visitors to the house will not only be able to try the products, but also take part in a rich program of events that will be interesting for both adults and children.

Throughout the festival, Latifa will hold culinary master classes with famous chefs. They will prepare dishes from different regions of Russia: Dagestani chekmeruli, Tatarcutlets , Ossetian turkey stew, Dargin chicken pilaf and much more. Some of the key events will be "Plov Day" (August 16) and "Tatar Cuisine Day" (August 23).

For the youngest guests of the festival, a creative workshop will be open in the Latifa brand house. From 13:00 to 19:00, children will be able to make bracelets and keychains with their own hands (August 14-17 and 22-24), as well as paint themed badges (August 18-21). In addition, every day from 12:00 to 17:00, you can apply a safe glitter tattoo in the house - a popular entertainment among children.

"Participation in "Tastes of Russia" gives us the opportunity not only to demonstrate to the festival guests the wide range and quality of "Latifa" products, but also to emphasize the cultural and gastronomic diversity of the peoples of our country. Over the 10 years of our existence, our brand has become almost synonymous with halal poultry meat, but it is important for us to establish connections with new consumers, creating delicious and interesting reasons for them to get to know each other," comments  Victoria Baltays, Marketing DIRECTOR (Fresh Products) of Cherkizovo Group.

The Tastes of RUSSIA festival is an annual gastronomic event organized by the Russian Ministry of Agriculture together with the Moscow government. The event is held to promote regional brands, food products and gastronomic tourism. In 2025, the festival will be held at VDNKh from August 14 to 24 and will bring together producers from all over the country. Visitors will enjoy tastings, master classes, interactive zones and culinary shows.