KM20 and Guram Gvasalia launched Vetements 2.0 “fashionable burger”

From June 24, the menu of the restaurant of the Moscow concept store Kuznetsky Most 20 (KM20) has a summer version of the Vetements burger, created specifically for this establishment.

The concept store KM20, opened in 2009 by Olga Karput, has long become a platform for fashion shows by the world's most famous designers. The Vetements brand was founded in 2014 by natives of Georgia, brothers Demna and Guram Gvasalia. In just three years, he received worldwide recognition.

In April, Vetements released a veggie burger of the same name, designed specifically for KM20, and by the end of June, they offered its summer version - Vetements 2.0.

The burger is sold in neon green Vetements branded packaging with french fries and lemonade. The filling is made from a plant-based MEAT substitute patty, cheddar cheese, romaine lettuce, jalapeno peppers, pickled cucumbers and a secret sauce. All together costs 1200 rubles.

Guram Gvasalia, CEO of Vetements, says that fashion is a certain angle from which its adherents look at life and food. Its principle is to push the limits of the fashion industry by following the brand codes.