The MEAT market is growing and consumer preferences are changing, especially in large cities where the pace of life dictates convenience . In this regard, the festival aims to identify and promote the highest quality products, as well as to help consumers make their choice.
The festival jury included representatives of relevant ministries, educational institutions, technology specialists and quality experts from the food industry. This year, they assessed 70 product samples from Yekaterinburg and neighboring regions, paying attention to attractiveness, organoleptic properties and texture.
Among those awarded in various nominations, the following attracted special attention:
The festival became an important milestone for strengthening the position of quality meat products in the market and further informing consumers about the best offers.