Zarechnoye Group to see significant growth in 2024 thanks to ownership change and new strategies

Based on the results of the past year, Zarechnoye recorded an impressive increase in revenue by 13%, reaching 9.5 billion rubles, compared to 8.4 billion rubles in 2023. At the same time, the company was able to significantly reduce losses - from 2.2 billion rubles in 2023 to 216 million rubles in 2024 , which indicates significant improvements in financial performance.

The key moment in the transformation was the acquisition of the company in April 2024 by the agroholding AFG National, managed by Ivan Yuzefovich. The new owner intends to invest 3 billion rubles, which opens up new opportunities for the growth and development of the company. Earlier, in November 2023, Zarechnoye was transferred under the control of Prostory, associated with UGMK co-owner Iskandar Makhmudov, but Yuzefovich retained control over the asset, which allowed him to implement new ideas and approaches.

The company produces products under well-known brands such as Zarechnoye, offering grass-fed beef , and Primebeef, corn-fed beef. The main focus is on the production of marbled Black Angus beef, which is in demand on the market and opens up new opportunities for EXPORT.

Taking into account current trends and strategies of the new management, Zarechnoye plans to continue increasing production volumes and improving the quality of its products. The planned investments will be directed to modernization of production capacities and introduction of new technologies, which will help the company to strengthen its position not only in the Russian but also in the international markets.