Brazil hopes to boost pork and poultry exports by $500 million

The first major promotion carried out by the partnership of the Brazilian Animal Breeders Association (ABPA) and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil) in the European market since the start of the pandemic during the largest Anuga fair has ended.  

The fair, held from 9 to 13 October in Cologne (Germany), attracted importers and potential customers from all over the world. And in Brazil's exclusive poultry, pork and egg industry space, made possible by the partnership between ABPA and Apex-Brasil, $34.8 million in commercial funding was raised during the event.

And expectations for the next 12 months are even more optimistic. According to the exporters participating in the event, which include Bello Alimentos, Ecofrigo, Copacol, Lar, Vibra, Pif Paf, Seara, Somave and Jaguafrangos, business forecasts resulting from the event will amount to usd 490.2 million from approximately 840 contacts . received during the event.

To organize the event, ABPA had an exclusive area of ​​more than 270 square meters at the Koelnmesse Exhibition Center (home of the Anuga Fair), which housed conference rooms and a large gastronomic area run by Chef Marcelo Bortolon. Importers and potential buyers were served traditional dishes such as polenta chicken.

In support of the action strategy of Brazil's international poultry and pig brands - Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck and Brazilian Pork - promotional materials with information about the Brazilian production chain, such as print and digital, were distributed. folders (distributed by QRCode).

“Our post-pandemic performance in the European market has exceeded all expectations we had for the first major event. In addition to positive business expectations, this was an important institutional milestone with a strong political presence in our space, in addition to rebuilding personal relationships with stakeholders, importers and other market connections that he created. In the first nine months of this year, exports amounted to 310 million US dollars,” emphasizes Ricardo Santin, ABPA president who led the action in Germany.