Agrosila started exporting dairy products produced according to halal standards
Agrosila holding in 2020 increased the total EXPORT of products in value terms by 160% compared to the level of 2019. Including the supply of SUGAR increased 20 times, beet pulp - 2.2 times, poultry MEAT - 3.1 times.
The increase in poultry products was mainly due to the start of exports to CHINA and the growth in supplies to Kazakhstan. The growth in exports of sugar products was the result of the start of export work in 2019: Agrosila's products entered the CIS market. The advantage is also a wide range of products, due to which foreign customers can purchase most of the products they are interested in from one supplier.
In 2020, Agrosila began exporting dairy products produced according to halal standards. “Halal dairy products under the Agrosila brand appeared on the shelves of Russian chains last fall. Today, MILK is available to customers, butter, COURT. In parallel with sales in the domestic market of Tatarstan and in the nearest regions, the first deliveries of products abroad took place - to Kazakhstan and Azerbaijan. Now we are working on expanding the halal line: cottage cheese, sour cream, katyk - all using special fermented crops allowed in the production of halal standard products,” says Svetlana Bairasheva, Deputy General DIRECTOR of Agrosila JSC for Agrosila-Moloko LLC. At the beginning of 2021, the company launched the production of low-lactose, as well as ultra-pasteurized milk according to Halal standards with a fat content of 3.2%. “The ultra-pasteurized product has a long shelf life of 6 months, which makes it interesting for the export direction,” Bayrasheva added.
According to her, the exported products are accompanied by a Halal certificate, which is issued by the Russian certification body. It is accepted in the CIS countries, so additional certification according to international standards is not required to work with these countries.
Currently, Agrosila is already shipping butter, frozen broiler chicken meat, sausages, finished poultry products for HoReCa, produced according to halal standards, to foreign markets. Export is carried out to Kazakhstan, Azerbaijan, shipments to Kyrgyzstan resumed last year. However, a promising direction for the export of products that are produced according to halal standards is, first of all, the Republic of Kazakhstan. Firstly, Tatarstan is interesting for customers from Kazakhstan for geographical reasons, that is, from the point of view of logistics, and secondly, the republics have similar consumer preferences. Moreover, there is a shortage of high-quality dairy products on the market of Kazakhstan and products with milk fat substitutes predominate.
According to the Federal Customs Service, in 2020 RUSSIA exported 207 thousand tons of dairy products worth $318 million. Compared to 2019, the volume of supplies increased by 16% in physical terms and by 11% in value terms. The largest buyers of dairy products were Kazakhstan ($132 million), Belarus and Ukraine ($45 million each). Russian shipments of poultry meat abroad increased by 40% to 296 thousand tons worth $429 million (+31%), sugar - by 76% to 1.2 million tons worth $467 million (+72%).
Agrosila is a vertically integrated holding located in the territory of Tatarstan. It includes 25 agricultural enterprises for growing, receiving, storing and processing grain and industrial crops, producing livestock and poultry products, sugar and dairy products, as well as selling finished products and servicing agricultural machinery.