Abi conducts an advertising campaign for sausage "Doctorskaya GOST" brand "Vyazanka"

At the end of June, an advertising campaign for the boiled sausage "Doctorskaya GOST" of the brand "Vyazanka" was launched on the leading Russian TV channels.

The new video was aired by First, TNT, STS and other channels with a wide audience coverage. This is another story about inquisitive children and a caring mother. The brother and sister carefully study the label and learn new facts about MEAT products: this time about the Doktorskaya GOST sausage, which has a lot of meat, and, therefore, benefits for a growing and developing organism. Hence the slogan: "The benefits of meat that bind us!".

The video clip reflects the positioning of the Vyazanka brand: a mother takes care of her children, and therefore buys them only high-quality sausage. "Doctor's GOST" brand "Vyazanka" for 95% consists of natural meat, and another 5% in its composition is MILK and natural spices. Moms can be 100% sure of its impeccable taste, high quality and product safety.

The video mentions the key advantages of the cooked sausage "Doctorskaya GOST" brand "Vyazanka". For its manufacture, 70% pork and 25% beef are used. The ratio of all ingredients strictly corresponds to the classic recipe, which is confirmed by the GOST marking.

Abi Marketing Department DIRECTOR Denis Martasov emphasized that the manufacturing company is the leader of the Russian sausage market, and the Vyazanka brand is known throughout the country for boiled sausages, which are loved by both children and adults.

When developing new products for the Vyazanka brand line, Abi technologists pay special attention to such factors as naturalness and high quality: it is important for mothers to feed their families not only with tasty, but also guaranteed safe products. A vivid example from this series is Doctor's GOST, which demonstrates all the advantages of the Vyazanka brand. Its recipe fully complies with GOST 23670-2019, which serves as an additional guarantor of the high quality of the product.

The design of the Doktorskaya GOST boiled sausage was made taking into account the continuity of all product samples from the Vyazanka brand line, with the main emphasis on a recognizable form. The maroon color elements support the message of the high meat content in the composition. In addition to the color details, the advantages of the sausage (GOST, a large amount of meat, the absence of soy in the composition) are emphasized by graphic elements made of string, a key visual element of the brand.

"Doctor's GOST" goes on sale in two formats: 0.4 and 1.35 kilograms. It is represented in the largest federal retail chains (Pyaterochka, Perekrestok, Magnit, Auchan, etc.) and retail stores in all regions of RUSSIA.