Abi made the first shipment of products to Saudi Arabia

For the shipment sent for EXPORT , Abi received a Certificate of Conformity from the Saudi Food and Drug Administration (SFDA). To obtain this document, the product must meet strict labeling and composition requirements. Independent laboratory tests confirmed the products' compliance with microbiological and physicochemical quality and safety indicators.

Especially for the start of sales in the Kingdom of Saudi Arabia, product packaging was adapted and translated into Arabic . With the participation of partners in the Kingdom of Saudi Arabia, a brand communication platform was developed that takes into account the cultural characteristics of the region.

“The company is entering the market of the Kingdom of Saudi Arabia for the first time. For Abi, the Saudi Arabian market is promising because our current export category, fully prepared products, is in great demand in the country. We are confident that the first delivery of our products to Saudi Arabia will facilitate the negotiations that we are conducting with partners in MENA countries,” said Denis Martasov, DIRECTOR of the Abi Marketing Department.