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How and from what the famous Belarusian chips are made

JSC "Mashpishcheprod" is a unique enterprise in every sense. After all, only here, in Maryina Gorka, they process potatoes and produce products from this traditional culture for us, which then goes to store shelves and is exported to dozens of countries near and far abroad. Correspondents of the newspaper "7 Days" learned how the most famous chip chips and dry mashed potatoes are produced, as well as what new products consumers can expect in the near future.

Only natural

Those who claim that chips and snacks are unhealthy food simply have not tried the products of OAO Mashpischeprod. From the very first days of work, the company has relied on the use of exclusively natural additives - and it did not fail. After all, this is what the buyer appreciates above all. So no matter how hard you try, you will not find a single preservative or artificial flavor enhancer in the composition - only real potatoes, water, SALT, dill, parsley, onions ... And this helps the company remain competitive in difficult market conditions, and chips that produced here, knows and loves more than one generation of Belarusians. After all, these chips were the first to be sold in the post-Soviet space.

Now the food production department is responsible for the creation of the famous snacks and chips of the Belorusskiye and Mira trademarks, as well as dry mashed potatoes and corn sticks.

We are engaged in the production of dry mashed potatoes. In addition, the plant has a workshop for the production of malt, where they produce raw materials for baking, kvass wort and bread kvass, - says Dmitry Limorov, DIRECTOR of Mashpischeprod OJSC. – The quality control of raw materials and finished products is constantly carried out by the central factory laboratory.

Now employees are working with might and main on new products. Among the most anticipated are breakfast cereals, as well as roasted nuts with and without glaze. It is also expected to expand the range of favorite products.

How a root vegetable becomes chips

The path to the consumer does not begin at all in the food production workshop. It starts in the field! JSC "Mashpishcheprod" grows potatoes on its own lands. Since 2010, the open joint stock company has been the founder of SUP "Dukora-Agro". The second bread grows here on an area of ​​820 hectares. The total gross potato harvest in 2022 amounted to 22.5 thousand tons.

Most often, the varieties Vector, Breeze and Zhuravinka are used in the production of products. In total, the enterprise processes about 30 thousand tons of potatoes per year.

The production of the famous potato slices is a rather laborious process. It consists of several operations: preparation of all necessary components; mixture preparation; shaping and roasting. This is followed by the application of additives, if provided for in the recipe. At the final stage - cutting, stacking; cooling, inspection, weighing. And the final stage is the packaging of chips.

OAO "Mashpishcheprod" is a diversified enterprise. They are also involved in the development and assembly of equipment. Last year alone, 5 complexes for the production of molded chips Sh12-KFCh were exported. As well as spare parts for these complexes - molds for Sh12-KFCH. Buyers - Russian Federation, Armenia, Kazakhstan.

The products are also in demand among domestic enterprises, primarily in the starch, ALCOHOL and cosmetic industries. Equipment of our own production is supplied - belt and screw conveyors, containers and bunkers, bread slicers, tinting boilers, etc.

At the moment, specialists are engaged in the development and production of special containers and tanks with agitators for enterprises in the alcohol and cosmetic industries, sifters for starch factories. Also, the specialists of the design department can develop and, with the help of the workers of the machine assembly shop, create any non-standard equipment according to the customer's drawings.

It's all about customer trust

On the eve of the New Year, the employees of JSC "Mashpishcheprod" received another recognition of their merits: the company was recognized as one of the best in the real sector of the economy and received the "Consumer Market Leader - 2022" award. This award speaks not only of the plant's impeccable reputation, but also of the high quality of its products.

- The award increases the confidence in the manufacturer and emphasizes its Belarusian origin, - said Dmitry Limorov, director of Mashpischeprod OJSC. – Having received it, we can designate our products with the “Leader-2022” sign and show the consumer its high quality.

Another important award for the enterprise - "The Best Team - 2022" - was received from the Belarusian State Concern of the Food Industry for a significant contribution to the development of the industry. The manager is sure that her award speaks of the cohesion and responsibility of the team, which works every day to ensure that our stores always have favorite, and most importantly, natural and high-quality products on the shelves.

Today, the plant employs 305 people, many of them for decades. Graduates of universities and colleges often choose OAO "Mashpishcheprod" as their first job. Last year alone, 16 young specialists came to the plant. Each company compensates up to 100% for the cost of renting housing and pays for voluntary insurance of medical expenses under insurance medical programs. Other bonuses and payouts are also provided.

Bright boxes of chips with an unusual design are simply impossible not to notice on store shelves. The design is thought out to the smallest detail. It emphasizes not only the naturalness of the product, but also its national flavor. Now the chips produced by JSC "Mashpischeprod" are not just a tasty product, but also a wonderful souvenir from Belarus!

Belarusian products manufactured by OJSC "Mashpishcheprod" are known and loved far beyond the borders of our country. Thus, the enterprise exports its chips to RUSSIA, Kazakhstan, Uzbekistan, Azerbaijan, and dry mashed potatoes are supplied to Israel, Serbia, Poland, Uzbekistan and Armenia. In total, according to the results of 2022, 22.1% of potato products were exported.

The older generation remembers the taste of chips "Belarusian" well. These are the first potato plates that were sold in the post-Soviet space.

Julia GAVRILENKO

Photos provided by JSC "Mashpischeprod"