Premiere! Successful business in the village. Alpine Lepsinsky honey. How are berries sublimated? Lepsinsk Onimі Kazakhstan

April 9 at 17.45 Moscow time will premiere the video Successful Business in the Village. Alpine Lepsinsky honey. How are berries sublimated? Lepsinsk Onimі Kazakhstan

The premiere will last 1 hour 23 minutes.

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PIONERPRODUKT.by continues to publish videos from the AgroExpedition "Agriculture of Kazakhstan". In this video, we will show how honey processing is organized so that the largest airline in the country, the coolest hotels in Kazakhstan become customers. Moreover, the President of Kazakhstan, Kassym-Jomart Tokayev, gives Lepsinsky honey to his colleagues during high-level meetings!

Traditionally, in the foothills of the Dzungarian Alatau, the population was engaged in beekeeping. After the collapse of the USSR, local residents, in their desire to earn money, decided to increase the volume of honey sold. However, with an increase in volumes, quality began to suffer, which ultimately led to sales difficulties.

To resolve this issue, a well-known Kazakh entrepreneur and philanthropist Baurzhan Ospanov at a general meeting of the inhabitants of the village of Lepsy proposed to build a honey processing plant, where anyone can donate honey from a personal apiary. At the same time, Baurzhan Kenesbekovich put forward the conditions that honey should be only of the highest quality.

One of the leading beekeepers, Farhat Tairovich Abuzyarov, was chosen as the DIRECTOR of the plant. The bet on quality was chosen correctly - the products of the Lepsinsk honey factory began to be in great demand, and Lepsinsky honey became one of the national brands of Kazakhstan.

The range of production has expanded and new directions have appeared: from the production of jam, tea and freeze-dried berries to the production of cosmetics, soaps, shampoos, which have recently received an organic certificate, which allowed products to reach a new level. Such well-known companies as AIR ASTANA and some fashionable hotels in Kazakhstan became the buyers of Lepsinsk Onimi.

This project can be called social in the grand sense of the word, since everyone benefits from cooperation: local residents get jobs and the opportunity to sell their products, the company - an increase in revenue, the country - high-quality products.

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