Apple has once again become the most expensive brand in the world

APPLE has once again become the most expensive brand in the world, whose value is estimated at almost 263.4 billion dollars, ahead of Amazon and GOOGLE. This follows the ranking of the consulting company Brand Finance, published on its website. About this also writes TASS.

 

According to analysts' estimates, the Apple brand lost its lead in 2017. it is now followed by Amazon worth $254.2 billion and Google worth $191.2 billion. Rounding out the top five are MICROSOFT ($140.4 billion) and Samsung Group ($102.6 billion). Walmart, FACEBOOK, ICBC, Verizon and WeChat also made the top 10.

 

"Apple overtook Amazon and Google and once again won the title of the world's most expensive brand for the first time since 2016. [Apple] has successfully pursued a diversification strategy and gained [over the year] an impressive 87% of brand value, which reached $263.4 billion," the statement said. In particular, the company expanded features and added subscription functionality to a number of services such as Apple Podcasts, Apple Music, Apple TV and Apple Arcade.