The Swiss insurance company Zurich Insurance has refused to use the logo using the letter "Z" on social networks. it is reported by REUTERS, citing a company statement.
“We are temporarily refusing to use the letter Z in social channels in cases where it is used alone and may be misinterpreted,” the company said in a statement.
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Zurich Insurance noted that the brand has existed for almost 150 years and is trusted. “We have proven our ability to change and respond to the challenges of the times,” the company added.
One of the company's logos uses a blue letter Z on a white background, in social networks it was replaced with a logo with the name of the company Zurich.