UK pubs allowed 7.3 million liters of beer to be sold on Euro final day

Expectations could have been higher, at 9.6 million liters, if not for the restrictions on catering introduced due to the CORONAVIRUS. However, sales growth is still not enough to recover from the pandemic,

British pubs expect beer sales to reach around 13 million pints (7.3 million liters) on July 11, when the country hosts the European Football Championship final, the Guardian estimates from the British Beer and Pub Association (BBPA). ).

Of this amount, 4 million liters are planned to be sold directly during the match. The publication notes that the total figure would be more, about 9.6 million liters, if it were not for covid restrictions, due to which pubs can only host 50-60% of their possible number of customers.

Usually on the days of major matches, sales in bars and pubs are 200-300% higher than usual. However, due to limited catering options on Euro 2020 game days, sales increase by only 60%, writes the Guardian.

“We are seeing growth in beverage sales on matchdays, but due to capacity constraints, it is nowhere near as strong as usual,” said Kate Nicholls, executive DIRECTOR of industry organization UKHospitality.

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